Client: Lean Focus, a global business consulting firm with a speciality in lean manufacturing.

Goal: Enhance LinkedIn presence and increase followers.

Target Audience: Lean-minded individuals; typically men in their 30s-60s in a C-Suite role, seeking to achieve a better bottom-line.

Strategy: Re-write brand messaging to clearly and cohesively align with brand offerings to those in the manufacturing B2B business realm. On top of that, add in some personality.

Outcome: A series of LinkedIn posts that fall into specific content pillars. Each LinkedIn post draws the audience back to the Lean Focus brand of “One-Stop Transformation Shop”, while offering a different area of the business. The personality stood out from the industry standard for being more upbeat and challenging those in the industry, which in turn, compelled the audience to reach out to the brand.

Tangible Results: Nearly 5,000 follower increases every month, over 10% engagement rates, and spikes in website traffic.