Client: Nonn’s, a home finishings retailer based in Southern Wisconsin.

Goal: Define Nonn’s brand tone and messaging towards their retailer audience (women 40-60 who are home owners and empty nesters).

Target Audience: Women, 40s-50s, empty nesters seeking to finally renovate their home and make it their dream space.

Strategy: Tap into the one thing that matters most to their target audience: a good feeling. That means the feeling of a brand new kitchen update, the feeling of inspiration from walking into a Nonn’s showroom, the feeling of excitement over great sales, and much more.

Outcome: Brand messaging that transcended across social media, web, digital ads, billboards, magazines, newspapers, and more.

Tangible Results: Multiple American Advertising awards, an uptick in social media engagement, and an increase in in-store traffic.